斑马博士捷报｜约翰霍普金斯大学 (JHU）MS in Marketing市场营销

　　原标题：斑马博士捷报|约翰霍普金斯大学 (JHU）MS in Marketing市场营销硕士录取！

　　【案例脉络】

　　斑马博士专门整理了约翰霍普金斯大学Johns Hopkins University（JHU）MS in Marketing市场营销硕士的详细的专业解读，供大家参考。

　　【OFFER展示】 约翰霍普金斯大学Johns Hopkins University（JHU）MS in Marketing市场营销硕士

　　【院校介绍】

　　约翰斯·霍普金斯大学（Johns Hopkins University，简称Hopkins或JHU）创立于1876年，是私立综合研究型大学，位于美国马里兰州巴尔的摩市，北美学术联盟美国大学协会（AAU）创始校之一。 官方吉祥物为“冠蓝鸦”（Blue Jay）。

　　霍普金斯主校区位于美国马里兰州巴尔的摩市，分校区位于美国首都华盛顿特区，并在南京大学、意大利博洛尼亚设有教学校区。

　　【专业解读】

　　The full-time Master of Science in Marketing with a STEM-designated concentration in marketing analytics develops skills for a deeper understanding of market theory, analysis, and practical applications.

　　Marketing theory

　　Develop the skills for a deeper understanding of the market, the profile of the market on a granular level, and targeted customer experience strategies based on real-time customer feedback

　　Marketing foundations

　　Equip yourself with the concepts and trends to become a leader in corporate, nonprofit, or government marketing

　　Marketing in the digital age

　　Prepare to meet the demand for capable and confident marketing professionals who understand the digital economy, global, and start-up environments

　　STEM-designated curriculum

　　Includes a STEM-designated concentration in marketing analytics, that offers an Optional Practical Training STEM Extension benefit（摘录自官网）

　　【必修课程】

　　Business foundations

　　BU.520.601 Business Analytics

　　BU.131.601 Business Leadership and Human Values

　　BU.410.620 Marketing Management

　　BU.510.601 Statistical Analysis

　　Functional core

　　BU.420.710 Consumer Behavior

　　BU.450.760 Customer Analytics

　　BU.510.650 Data Analytics

　　BU.410.601 Marketing Research

　　BU.450.710 Marketing Strategy

　　BU.430.720 Pricing Analysis

　　BU.450.765 Social Media Analytics

　　BU.450.750 Strategic Market Intelligence

　　【选修课程】

　　BU.420.730 Advanced Behavioral Marketing

　　BU.210.620 Accounting and Financial Reporting

　　BU.430.710 Branding and Marketing Communications

　　BU.120.601 Business Communication

　　BU.132.601 Business Law

　　BU.460.710 Business-to-Business Marketing and Channel Strategy

　　BU.420.720 Customer Relationship Management

　　BU.450.630 Designing Experiments

　　BU.460.700 Integrated Digital Marketing

　　BU.460.730 New Product Development

　　BU.510.615 Python for Data Analysis

　　BU.450.740 Retail Analytics

　　BU.430.740 Sales Force Management

　　以上为斑马博士为您整理。

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