24考研题源外刊阅读《科学美国人》双语精读版训练--通过消费做慈善的人，会选择购

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　　全文字数：1483字

　　阅读时间：15分钟

　　上期翻译答案

　　The rate of elimination of the extra deuteriumrevealshow quickly water in the body is turned over, and the study found the measurevariedwidely depending on a person’s age, gender, activity levels and surrounding.

　　多余氘的排出速度可以显示人体内水周转的速度。研究发现，喝水量的指标根据人的年龄、性别、活动程度以及周围环境而有所不同。

　　1.turn over: turn over means to flip something upside down

　　2.vary: if something varies, it changes depending on the situation

　　《本期内容》

　　双语阅读

　　During the early months of the COVID pandemic, Danone Portugal introduced a new yogurt named Juntos, which means “together” in Portuguese. For every pack of yogurt that a person bought, Danone Portugal would donate yogurt to a family in need.

　　在新冠疫情最初几个月里，达能葡萄牙公司推出了一款名为Juntos的新款酸奶，这个单词在葡萄牙语中的意思为“一起”。每个人购买一包酸奶，达能葡萄牙公司就会向有需要的家庭捐出一份酸奶。

　　Danone had done its research. Increasingly, people say they want to buy from brands that do good, that give them sense of purpose. Surely a yogurt that helped the needy would be appealing. But Juntos was a failure. Despitesinking millions intoa state-of-the-art marketing campaign, Danone pulled Juntos from the market only months after it launched. Now the same product is simply marketed as a tasty yogurt. What happened?

　　达能做过相关研究。越来越多的人表示，他们想购买一些做公益品牌的产品，这会给他们使命感。一款可以给有需要的人带来帮助的酸奶当然很有吸引力。但Juntos失败了。尽管投入了数百万美元开展了最高水平的营销活动，但Juntos上市仅数月后，达能就将其撤出了市场。现在，这款产品仅以美味酸奶的标语进行营销。发生了什么事?

　　In the case of Juntos, it is possible that the emphasis on meaningful choicesbackfired. In my research, I have found that when people prioritize meaning, they tend to buy cheaper stuff. This finding surprised me. I shared theintuitionthat people spend more on meaningful choices.

　　在Juntos的例子中，强调商品选择的意义可能适得其反。在我的研究中，我发现当人们把意义放在首位时，他们倾向于买更便宜的东西。这个发现让我很惊讶。我曾经也直觉认为，人们在有意义的事情上花的钱更多。

　　But in a series of experiments, involving more than 2,800 people in Canada, the U.S., the U.K. and Australia, my colleague Lawrence Williams at the University of Colorado Boulder and I consistently found that was not the case. When looking for meaning, people become focused on the price tag rather than how the product, experience or service they are buying could itself be a source of significance. As a result, people may benefit themselves less.

　　但在一系列涉及加拿大、美国、英国和澳大利亚2800多人的实验中，我和科罗拉多大学博尔德分校的同事劳伦斯·威廉姆斯一致发现，事实并非如此。翻译划线句，长按文末小程序码打卡，答案下期公布~因此，人们可能自己从中受益的更少。

　　So why were meaning-seekerscheaping out? We asked participants to explain their decision-making to find out. We learned that meaning-oriented people were not thinking about how the product, service or experience they might buy could bring meaning into their lives. Instead, they werepreoccupiedwithwhat else they could do with their money. For instance, people considered donating the money to charity or setting it aside for their children’s education fund. In other words, spending money may not have seemed like a meaningful exercise, so they focused on the money they could save by buying the cheaper option.

　　那么，为什么追求意义的消费者会选择便宜的商品?为了找到答案，我们让参与者解释自己这样选择的原因。我们了解到，以意义为导向的消费者不会考虑他们购买的产品、服务或体验可能会给他们的生活带来什么意义。相反，他们专注于思考自己的钱能带来什么其他东西。例如，人们考虑把钱捐给慈善机构，或把钱存起来作为孩子的教育基金。换句话说，花钱似乎不是一件有意义的事情，所以他们把重点放在了通过购买更便宜的东西可以省下的钱上。

　　本文节选自：Scientific American（科学美国人）

　　发布时间：2022.11.25

　　作者：Nicole Mead

　　原文标题：People Shopping for 'Meaning' Buy Cheaper Goods

　　词汇积累

　　1.backfire

　　英/ ?b?k?fa??(r) /美/ ?b?k?fa??r /

　　v.产生事与愿违的不良（或危险）后果，适得其反；（发动机或车辆）回火，逆火

　　n.（车辆或发动机的）回火；<北美>（为形成防火隔离带而有意点燃的）迎面火

　　2.intuition

　　英/ ??ntju???(?)n /美/ ??ntu???(?)n /

　　n.直觉力；直觉感知，直觉知识

　　3.preoccupy

　　英/ pri??kjupa? /美/ pri?ɑ?kjupa? /

　　v.使全神贯注，占据（某人的思想）；提前占据

　　词组搭配

　　1.sink into 陷入

　　2.cheap out 在……上面省钱

　　3.preoccupied with 全神贯注于；沉浸在

　　写作句总结

　　原句：We learned that meaning-oriented people were not thinking about how the product, service or experience they might buy could bring meaning into their lives.

　　结构：XX were not thinking about how XX could bring XX into their lives.

　　例句：Truly selfless people do not think about how doing these things could bring good to their lives.

　　打卡作业

　　在草稿纸上翻译文章中的划线句，完成每日的打卡练习！下期推送会公布参考翻译答案，大家一起来学习英语吧~

　　外刊君为同学们汇总了《经济学人》，戳码回复“J88”，下载pdf源文件。

　　（戳码回复“J88”）

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　　? END ?

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